The latest in:
Media Ratings Council
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Premium Content
04/27/2023
Nielsen Delays Big Data as Currency Until Next Fall
Nielsen is pushing back the currency use of its Big Data + Panel product until September 2024. The measurement company will use its panel-only national ratings system as currency ahead of this year’s upfronts as it awaits accreditation from VAB and the Media Rating Council.
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Premium Content
07/14/2022
Simington Questions FCC Reliance on Nielsen
Nielsen has faced its share of questions about accuracy over the years from networks, the VAB and now an FCC commissioner.
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03/09/2022
VAB Comes After Nielsen’s Big Data Reports
Video Advertising Bureau President/CEO Sean Cunningham continued his battle against Nielsen , pushing the latter to stop releasing its Big Data monthly reports immediately. Nielsen’s offering goes beyond
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02/28/2022
Nielsen Pursuing Full MRC Accreditation
Nielsen is on the road back to full measurement accreditation, working with the Media Ratings Council to identify success criteria for re-accreditation. The MRC officially suspended accreditation for
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Premium Content
01/26/2022
VAB Goes After Nielsen Again
VAB said Nielsen “grossly understated” its erroneous measurement of out-of-home audiences from September 2020 through December 2021 and estimates in a new report that the mistake resulted in $700 million in lost revenues. Nielsen doesn’t agree.
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Premium Content
08/23/2021
NBCU Declares Measurement Independence
A top NBCUniversal data executive called for an industry-wide shift in ad measurement Monday.