The latest in:
Media Ratings Council
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07/14/2022
Simington Questions FCC Reliance on Nielsen
Nielsen has faced its share of questions about accuracy over the years from networks, the VAB and now an FCC commissioner.
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03/09/2022
VAB Comes After Nielsen’s Big Data Reports
Video Advertising Bureau President/CEO Sean Cunningham continued his battle against Nielsen , pushing the latter to stop releasing its Big Data monthly reports immediately. Nielsen’s offering goes beyond
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02/28/2022
Nielsen Pursuing Full MRC Accreditation
Nielsen is on the road back to full measurement accreditation, working with the Media Ratings Council to identify success criteria for re-accreditation. The MRC officially suspended accreditation for
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01/26/2022
VAB Goes After Nielsen Again
VAB said Nielsen “grossly understated” its erroneous measurement of out-of-home audiences from September 2020 through December 2021 and estimates in a new report that the mistake resulted in $700 million in lost revenues. Nielsen doesn’t agree.
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08/23/2021
NBCU Declares Measurement Independence
A top NBCUniversal data executive called for an industry-wide shift in ad measurement Monday.
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08/12/2021
Nielsen Asks for Accreditation Hiatus
Nielsen, after facing criticism from the Video Advertising Bureau and programmers over its ratings measurement, has proactively initiated the accreditation hiatus process for its National TV ratings service with the Media Ratings Council.