The latest in:
Video Advertising Bureau
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Premium Content
04/20/2022
People
The Video Advertising Bureau made Benjamin Vandegrift its newly created VP of Measurement Solutions.
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Premium Content
03/09/2022
VAB Comes After Nielsen’s Big Data Reports
Video Advertising Bureau President/CEO Sean Cunningham continued his battle against Nielsen , pushing the latter to stop releasing its Big Data monthly reports immediately. Nielsen’s offering goes beyond
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Premium Content
10/27/2021
Another Round of Comscore VS. Nielsen
Comscore is fighting back against Nielsen after the latter asserted the big data sets used by Comscore for measurement purposes have a number of flaws.
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Premium Content
09/09/2021
Nielsen Overhaul a Long Time Coming, Industry Says
After a few months of taking Nielsen to task for its undercounted ratings in 2020 amidst the pandemic, major players are starting to sort out what the ratings service’s suspended MRC accreditation truly means for decision-makers in the television industry.
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Premium Content
09/01/2021
MRC Suspends Nielsen Accreditation
The Nielsen saga continued Wednesday when the Media Rating Council officially suspended accreditation for Nielsen’s National Ratings Service and Local TV Ratings service.
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Premium Content
08/12/2021
Nielsen Asks for Accreditation Hiatus
Nielsen, after facing criticism from the Video Advertising Bureau and programmers over its ratings measurement, has proactively initiated the accreditation hiatus process for its National TV ratings service with the Media Ratings Council.