The latest in:
Video Advertising Bureau
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Premium Content
01/30/2019
Viewers Choose Linear Over Amazon for NFL Season
A study found that Amazon Prime delivered an average global audience of 500K people during the 2018 NFL season, whereas linear TV delivered an average audience of over 14mln in the US alone.
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Premium Content
05/03/2018
TV Engagement Numbers Near 38 Million
Nearly 37.6mln adults P18+ are watching TV or engaging with TV content online at any given minute, according to data from the Video Advertising Bureau.
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03/09/2018
Comings & Goings
Comings & Goings is Cablefax’s people column, highlighting the latest hires and promotions in the industry. The latest features Big Fish Entertainment.
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Premium Content
03/01/2018
People
People news for March 1, featuring a new vp at the VAB in Lauren Leff and Gabriel Berger being named CEO of ThinkAnalytics.
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11/20/2017
Comings & Goings
Comings & Goings is Cablefax’s weekly column, celebrating the latest hires and promotions in cable. The latest edition features news from VAB and Univision.
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Premium Content
10/17/2017
Hammer Time: Video Advertising Bureau Explores THOR
The Video Advertising Bureau is exploring a new multitouch attribution measurement model to help nets showcase sales impact premium, multiscreen TV video advertising.