The latest in:
David Kenny
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Premium Content
03/09/2022
VAB Comes After Nielsen’s Big Data Reports
Video Advertising Bureau President/CEO Sean Cunningham continued his battle against Nielsen , pushing the latter to stop releasing its Big Data monthly reports immediately. Nielsen’s offering goes beyond
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02/28/2022
Nielsen Gearing Up for ‘Digital First’ Upfront
Nielsen has been in hot water since the start of the pandemic, but CEO David Kenny is sure that it will be involved in every transaction that comes out of this spring’s upfront presentations. “I think the
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09/01/2021
MRC Suspends Nielsen Accreditation
The Nielsen saga continued Wednesday when the Media Rating Council officially suspended accreditation for Nielsen’s National Ratings Service and Local TV Ratings service.
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06/04/2021
Nielsen Says It’s Still Relevant for Streaming
Nielsen CEO David Kenny isn’t worried about investor concerns that the media industry’s pivot to streaming will make his company’s measurement irrelevant.
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Premium Content
07/14/2020
Nielsen Flip-Flops
Nielsen reversed course on an earlier decision, announcing the company will integrate out-of-home audiences into the national TV currency this fall as originally planned.
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Premium Content
06/08/2020
Reflecting on Race
Folks across the cable ecosystem are having conversations within their companies about race and diversity.
