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Premium Content
01/21/2020
Majority of Marketers Use Advanced TV
OTT and connected TV was the most purchased type of advanced advertising in the past year, according to a survey of marketers from Comcast’s FreeWheel.
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Premium Content
12/03/2019
Sourcepoint Launches OTT Compliance Solution
Sourcepoint, a compliance platform for the digital advertising ecosystem, launched an OTT compliance solution to capture and transmit consumer privacy preference signals from OTT and CTV environments.
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Premium Content
11/27/2019
Connected TV or Traditional Linear?
It’s no secret that connected TV is exploding, with nearly 50% of American households owning one. But now, the question for the industry has become where and how to invest ad dollars in an increasingly fragmented environment.
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Premium Content
11/21/2019
Effros: What’s Good For The Goose…
But as the old saying goes, what’s good for the goose is good for the gander! Apply the new advertising rule to everyone, not just cable.
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Premium Content
10/30/2019
WarnerMedia Day Highlights
HBO Max has a May 2020 launch and 10K hours of contentf or its debut. New series will remain weekly releases, so no binging unless it’s library content.
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Premium Content
10/23/2019
Roku Bulks Up Ad Business with dataxu
Roku is strengthening its advertising business with the $150mln purchase of dataxu, a demand-side platform allowing marketers to plan and buy video ad campaigns.