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ott
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Premium Content
09/10/2021
Game Time: Are You Ready for Some Football?
Judging by the numbers for Thursday night’s NFL opener, plenty of viewers are happy football season is back. The Bucs-Cowboys game averaged 26 million viewers on NBC and Peacock, making it the most-watched show on TV since February’s Super Bowl and the most-watched kickoff game since 2015. It’s no wonder then that there is a […]
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Premium Content
04/07/2021
Distribution
Scripps is gearing up to launch its OTT news network Newsy over the air on October 1, primarily through Scripps-owned ION stations and select Scripps local television stations. Scripps estimates Newsy will be available over the air in at least 80% of US television homes. The network’s newsgathering and programming plans, under the leadership of […]
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Premium Content
04/06/2021
SpotX Sees Spending Increase
With connected TV gaining momentum during the pandemic, video ad platform SpotX saw global ad spending increase 42% in 2020. The uptick was driven primarily by OTT clients that account for nearly 70% of overall ad spend today.
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Premium Content
03/31/2021
Effros: 2033!
The NFL just announced its new agreement for the video distribution of its games running through 2033. The package is reported to be worth about $110 Billion dollars, and includes, for the first time, a pure “OTT” arrangement with Amazon to distribute the Thursday night games.
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Premium Content
11/23/2020
How Popular is OTT?
New research from Parks Associates found that 61% of US broadband households subscribe to two or more OTT services as of 3Q20.
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Premium Content
10/28/2020
T-Mobile Launches Cheap ‘TVision’ Streaming Option
T-Mobile is going hard after cable with its marketing around its new TVision streaming packages that start at $10/month.