The latest by:
Steve Effros
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Premium Content
08/20/2025
Effros: What’s In a Name?
In our business, name changes seem to be a constant. The latest being MSNBC becoming MS NOW.
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Premium Content
08/06/2025
Effros: Try It, You’ll Like It
I’d normally write this at the end of a column: “try it, you’ll like it!” The “it” is turning off all your interconnected devices for a day.
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Premium Content
07/16/2025
Effros: The Rate of Change
So we’re back where we were with rate of return regulation: an incentive to spend more. There’s just not much rate of change in our regulatory thinking.
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Premium Content
07/02/2025
Effros: Marching in a Circle
Commentary by Steve Effros If there’s one thing most folks in business can agree upon, it’s that “uncertainty” is bad. That’s very much the situation in today’s political and legal climate, and
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Premium Content
06/18/2025
Effros: Ten Years?
I’m not saying we should stop the development of AI. But I do know there’s reasonable concern, and to set up a situation where neither the states nor the federal government could expeditiously look at what might be needed, is a really bad idea.
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Premium Content
06/04/2025
Effros: Viewing Time
We’re going to get tied in knots if we don’t start making those distinctions now rather than mashing them all together and calling it “TV use.” That’s no longer a useful description.