The latest in:
Steve Effros
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Premium Content
11/04/2026
Effros: Timing
Years ago we couldn’t have measured and delivered, as well as billed, based on actual use. But with our new technology and more powerful computerized systems, we now can. It’s about time.
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Premium Content
09/16/2026
Effros: Donkeys Redux
The hot topic today of what to do about potentially uncontrolled advancement of AI models is not new. It’s been around for quite a while. But now there’s been a significant change of position.
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Premium Content
07/01/2026
Effros: $256.68 Billion
What’s this column’s title all about? $256.68 Billion? Well, it has nothing to do with money flowing in and out of some pockets. It’s the total amount of money currently committed for major sports distribution rights!
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Premium Content
03/18/2026
Effros: Distractions
I hadn’t planned to write another column about FCC Chairman Brendan Carr’s proclivity to wade into political controversy, but I’ve gotten so many inquiries about his latest foray that some additional consideration is needed.
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Premium Content
02/18/2026
Effros: The Obscene Trap
Why the FCC’s new approach to equal time rules will lead to a mess.
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Premium Content
02/04/2026
Effros: Whack-a-Molt
What’s taken the tech community by storm this past week is the introduction of a website called Moltbook.