The latest in:
Steve Effros
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Premium Content
07/07/2021
Effros: Multitasking
For some strange reason the concept of “multitasking,” that is, doing more than one thing at the same time, is seemingly now seen as a good thing.
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Premium Content
06/23/2021
Effros: Name Game Redux
Steve Effros ponders the benefits of walking away from misleading industry jargon.
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Premium Content
06/16/2021
Effros: What’s In A Name?
Steve Effros describes how perceptions of the cable industry and modes of delivery have changed, making it harder for insiders to describe it to consumers.
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Premium Content
06/09/2021
Effros: What Could Go Wrong?
Steve Effros talks about the caveats of merging WarnerMedia’s former name with a “new” media brand.
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Premium Content
05/19/2021
Effros: Behemoth
The newest addition to the behemoth club is the smallest of that group and there’s no guarantee that even it is large enough to catch up to the competition.
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Premium Content
05/12/2021
Effros: Policy by Numbers
Hopefully regulators will let it be known in the future that “numbers” will be ignored. Substance is what’s needed.