The latest in:
Steve Effros
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Premium Content
09/03/2025
Effros: Don’t Call Me!
I guess it shouldn’t come as a surprise that it looks like we’re yet again going down the rabbit hole of needlessly confusing the television viewing public.
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Premium Content
08/20/2025
Effros: What’s In a Name?
In our business, name changes seem to be a constant. The latest being MSNBC becoming MS NOW.
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Premium Content
08/06/2025
Effros: Try It, You’ll Like It
I’d normally write this at the end of a column: “try it, you’ll like it!” The “it” is turning off all your interconnected devices for a day.
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Premium Content
07/02/2025
Effros: Marching in a Circle
Commentary by Steve Effros If there’s one thing most folks in business can agree upon, it’s that “uncertainty” is bad. That’s very much the situation in today’s political and legal climate, and
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Premium Content
10/02/2024
Effros: No It Wasn’t
Not surprisingly, there’s a lot of commentary this week about the announcement of the planned consolidation of DirecTV and DISH video satellite services.
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Premium Content
09/04/2024
Effros: A Thought Exercise
I don’t claim to have the answers to these questions. I don’t think anyone does. But it’s worth considering them rather than buying into all the hype.