The latest in:
Steve Effros
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Premium Content
12/12/2019
Effros: Follow The Money
No, this is not about Washington politics, New York real estate shenanigans or corporate PACs. This is about the Golden Globe awards.
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10/17/2019
Effros: The Television Experts
There’s nothing quite like a new moniker in the television business to get folks both excited and confused at the same time. Here we go again.
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10/10/2019
Effros: Article VI, Paragraph 2
I try to stay out of the legal weeds in this column. I’m going to veer off that course today so that you appreciate the reality of what happened recently in the case just decided by the US Court of Appeals regarding the FCC’s “net neutrality” gyrations.
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Premium Content
09/19/2019
Show Your Colors
NBC has decided to name its new streaming service “Peacock.” Really. The “in living color” Peacock label has been used by NBC since 1956 when the objective was to get folks to notice real, live, “color television” for the first time.
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Premium Content
05/07/2019
Effros: I’m Just Sayin’…
As mentioned here last week, the notion that just more and more competition for the delivery of creative video product will automatically result in lower prices for consumers is a chimera.
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Premium Content
05/02/2019
Fix It!
Try it yourself. How do you like it? If you don’t, it’s likely your customers don’t either. Fix it.