The latest in:
guest column
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03/08/2022
The Time is Now for an Audience-Based Interconnect
The cable industry need to evolve the current linear-based interconnect model to an audience-based model to answer the call of advertisers and ensure our industry continues to meet their needs.
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06/09/2020
Betting on Hollywood Happy Ending
Guest columnist Mary Collins of the Media Financial Management Association dives into the pandemic-related production challenges for Hollywood.
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03/31/2020
Media in the Time of COVID-19
Guest columnist Mary Collins, pres/CEO of the Media Management Financial Association, digs into how the media is stepping up during COVID-19.
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02/18/2020
‘Colorism,’ A Major Challenge to Advertisers and Networks
Horowitz Research SVP Adriana Waterston delves into colorism: the practice of favoring lighter-skinned people over those who are darker-skinned.
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01/28/2020
Be Part of the Streaming Solution
MFMA-BCCA pres/CEO Mary Collins muses on what content and MVPD companies can do to best meet consumers’ demands in today’s streaming environment.
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05/07/2019
Cable’s Role in a Multiplatform Universe
Media Financial Management’s Mary Collins considers the impact streaming has on traditional TV and how cable companies can profit in a multiplatform world.