The latest in:
guest column
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02/18/2020
‘Colorism,’ A Major Challenge to Advertisers and Networks
Horowitz Research SVP Adriana Waterston delves into colorism: the practice of favoring lighter-skinned people over those who are darker-skinned.
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01/28/2020
Be Part of the Streaming Solution
MFMA-BCCA pres/CEO Mary Collins muses on what content and MVPD companies can do to best meet consumers’ demands in today’s streaming environment.
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05/07/2019
Cable’s Role in a Multiplatform Universe
Media Financial Management’s Mary Collins considers the impact streaming has on traditional TV and how cable companies can profit in a multiplatform world.
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03/21/2018
At 25 Years Young, ACA Is Still Going Strong
Guest columnist Matthew Polka of the American Cable Association discusses the organization’s mission as it convenes in Washington, DC, for its 25th Summit.