The latest in:
Mary Collins
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03/31/2020
Media in the Time of COVID-19
Guest columnist Mary Collins, pres/CEO of the Media Management Financial Association, digs into how the media is stepping up during COVID-19.
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07/16/2019
Getting Ahead of Demand
Viewers want programming that reflects the diverse world in which we live. So what can cable do? Leverage its strengths. Think about content.
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05/07/2019
Cable’s Role in a Multiplatform Universe
Media Financial Management’s Mary Collins considers the impact streaming has on traditional TV and how cable companies can profit in a multiplatform world.