Viewers want programming that reflects the diverse world in which we live. So what can cable do? Leverage its strengths. Think about content.
Media Financial Management’s Mary Collins considers the impact streaming has on traditional TV and how cable companies can profit in a multiplatform world.
Diversity is good business is one of the inescapable conclusions in the just-released sixth annual UCLA Hollywood Diversity Report
While OTT competition may be concerning many about cable’s future financial success, MFMA’s Mary M. Collins believes its 2019 financial outlook is bright.
Companies should be just as eager to recognize individuals as they are to honor product development, sales, or M&A executives, according to MFFA’s Mary Collins.
Ch- ch- ch- ch- changes… I nominate David Bowie’s classic lyrics as the cable industry’s official theme song.