Comcast’s set-top data agreement with Comscore is significant on its own, but it also illustrates the value of viewership data to other operators.
When it comes to meeting increasing broadband demand, all indicators suggest that HFC and FTTH will coexist for the foreseeable future.
Technology exists to allow operators to cost-effectively transition to a blended QAM/IP-based video approach now, while paving the way for full IP later.
While their long-term broadband deployment plans remain intact, operators are focusing more on fulfilling new broadband service requests during the pandemic
Sponsored Content – Could the tremendous demand for residential broadband result in an unintended consequence of new regulation of broadband services?