The latest in:
Streaming services
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Premium Content
07/26/2023
Effros: Tea Leaves
The escalating cost of programming combined with the escalating cost of marketing because of the surfeit of “exclusive” channels is forcing price increases.
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Premium Content
04/05/2023
Effros: Cancel Culture
The streaming services were supposed to be the answer to the widespread complaints over the bloated cable bundle. I’ve discussed that here before. But now the streaming services are themselves finding that for economic survival they have to “bundle” as well.
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Premium Content
01/18/2023
Effros: The Advertising Challenge
The chopping and pasting of ads in the middle of those shows is jarring. Are viewers willing to put up with it? Well, maybe, if the services learn, fast, how to be very discerning and careful as to how, when and what to insert. It’s not happening so far.
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05/26/2022
New Trends Driving Growth in Streaming Services
Streaming video services have experienced rapid growth in recent years, fueled by the COVID-19 pandemic, as home-bound consumers experimented and were introduced to new over the top (OTT) video services.
