The latest in:
Hub
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Premium Content
06/25/2021
Survey Says…
Nearly all TV consumers (95%) watch from at least one ad-supported source, but a majority (79%) also watch from one ad-free source, according to a study from Hub.
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Premium Content
08/27/2020
Viewers Defaulting to Online Video
More consumers than ever are considering online TV sources as their home video base.
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Premium Content
07/09/2020
Is PVOD the Future for Film Releases?
Speaking at NATPE’s first event in a virtual series on Wednesday, Whip Media sales vp Alex von Kroghsaid he believes that PVOD “will open up a new market and new audiences.”
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Premium Content
09/03/2019
Ease of Use, Show Availability Still Top Dogs for Consumers
When it comes to deciding on a streaming service, ease of navigation and favorite show availability drive consumers’ default TV decisions. That, according to the latest research from Hub, also in large part determines the success of new and existing services.
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Premium Content
11/09/2018
Hub: Viewers Far More Likely to Choose Netflix Over Live TV
If there was any doubt, Hub confirmed that viewers are far more likely to watch their favorite shows on Netflix than on live TV.