Twitter Hits

Research

(Source: Hub’s “TV Advertising: Fact vs. Fiction” Study)
➢ Of viewers of content on ad-supported streaming services, 58% gave a positive rating to shows that had ads featuring products that matched their interests.

➢ 16% of TV viewers have a negative reaction to the idea of ads targeted based on their personal information, down 6 points from June 2021.

➢ 61% would be willing to share they types of shows they watch, 51% are okay sharing the products they’ve purchased and 50% are willing to share products they’ve searched for.

Up Ahead

Jan 28: Cablefax 100 Nomination Deadline

Feb 4-20: Beijing Winter Olympics

Feb 8: INCOMPAS Policy Summit, DC

Feb 15: Media Institute Luncheon Series, Virtual

Feb 28-March 3: Mobile World Congress Barcelona

Quotable

“We are profoundly disappointed that Treasury’s final rule lacks the proper guidance and constraints needed to ensure that federal funds are used efficiently and for their intended purpose. As history has demonstrated, absent such constraint, there remains a significant risk that taxpayer money will be wasted in areas where broadband infrastructure already exists and those without access to quality broadband service will not receive the full measure of needed assistance. The final SLFRF rule increases the risk of overbuilding existing broadband investments… We urge you to ensure that SLFRF funds are focused on truly unserved areas to maximize the benefit to those Americans currently without broadband service.”

– Sens Roger Wicker (R-MS), John Thune (R-SD) and nine of their colleagues in a letter to Treasury Secretary Janet Yellen criticizing the final rule for broadband infrastructure funding through the Coronavirus State and Local Recovery Funds

The Daily

Subscribe
Friday–April 17

ESPN’s WrestleMania Plan Marks a Linear TV First

WrestleMania 42 isn’t just the first to be exclusive to ESPN platforms but also the first time part of the main card has aired live on linear television.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

May 5
T Howard Annual Awards Dinner T. Howard Foundation Annual Awards Dinner
Jun 4
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
Jul 10
2026 Top Ops AwardsTop Ops Awards Entry Deadline
Nov 3
2026 Most Powerful Women Awards2026 Most Powerful Women Awards
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.