The latest in:
Nielsen
-
Premium Content
06/11/2025
Tubi’s Takes
Don’t look now, but Tubi feels primed to solidify its spot in both the free TV space and overall media landscape.
-
Premium Content
06/04/2025
Effros: Viewing Time
We’re going to get tied in knots if we don’t start making those distinctions now rather than mashing them all together and calling it “TV use.” That’s no longer a useful description.
-
Premium Content
05/27/2025
YouTube Stands Tall in April Distributor Gauge
YouTube usurped Disney for the top spot in Nielsen’s Media Distributor Gauge back in February, and it’s yet to relinquish its position as the king of the hill.
-
Premium Content
05/20/2025
Streaming Continues to Win in Nielsen’s Gauge Report
The streaming train kept rolling on in Nielsen’s monthly “The Gauge” report for April.
-
Premium Content
04/14/2025
Masters Ratings
The golf season is fully underway after Rory McIlroy won his first Masters.
-
Premium Content
03/19/2025
Super Bowl Boosts Streaming in Nielsen’s Gauge for February
While time spent watching television dropped from January to February, a record Super Bowl was a big factor for the streaming category in Nielsen’s monthly “The Gauge” report.