The latest in:
VAB
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   Premium Content03/18/2025 Popularity in Ad-Supported Streaming Rising, VAB FindsAd-supported streaming is now mainstream in the eyes of VAB. 
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   Premium Content10/29/2024 Gen Z Finds that Social Media is Not So SocialA new report from The Video Advertising Bureau highlights that the time spent on major social media networking apps for those 18-24 is down 25% YOY. 
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   Premium Content05/02/2024 VAB Panel Discusses New Advertising OpportunitiesFragmentation is an opportunity, not a problem. That was the optimistic theme displayed during VAB’s recent “The State of Streaming: What’s New, Now and Next” panel part of its spotlight series. 
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   Premium Content04/09/2024 Six Keys for Streaming GrowthThe streaming space is one of the more competitive arenas out there, and VAB and Hub Entertainment Research teamed up to identify six important areas for streamers to focus on to help find success. 
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      02/09/2024 Executive Round Up: Favorite Super Bowl MemoryWe asked executives in the industry what their favorite Super Bowl-related memory is. Here’s what they had to say. 
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   Premium Content02/08/2024 ‘Swiftie Effect’ Takes NFL Viewership Up a NotchKarma is VAB studying the NFL’s viewership across TV.