Everyone’s content-crazy nowadays, but Discovery Channel rose above to be the most in demand basic network amongst cordcutters and non-subs.
It can take a lot of dollar signs and risk to come up with a hit, but Parrot Analytics's Courtney Williams has ways of using data to increase success rates.
The 50 direct-disruptor brands from the VAB's "Direct Impact: How TV Drives Outcomes for Direct-Disruptor Brands" 2018 Report collectively spent over $1.3bln on TV in 2017, a 98% increase YOY.
New measurements from LA-based data firm Parrot Analytics ranked the third season of Netflix drama “Narcos” as the most on-demand digital original series during its launch week (Sept 1-Sept 7), earning 29mln demand impressions over that time.
In a time when cutting the cord on cable is a more popular choice than ever, Food Network has emerged as the top draw for customers choosing to hang on to their subscriptions.
Long Island-based Beta Research Corporation recently asked adults who indicated they are very interested in dropping their cable subscriptions to rate their interest in various digital basic/mid-sized/emerging cable networks.
Even with the top three premium cable channels -- HBO, Showtime and Starz -- all investing in original series, their catalogs consist primarily of movies.
There's no question which SVOD player has the most original content. MediaBiz takes a look at how Hulu and Amazon stack up to Netflix's behemoth arsenal.