The latest in:
Gracenote
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Premium Content
08/29/2023
Viewers Connecting with Linear Via Streaming Options
With streaming offering more than ever, where do the opportunities lie for linear video providers? Comscore and Nielsen have some ideas.
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Premium Content
10/06/2022
Nielsen Developing Off-Screen Diversity Analytics
The media industry has launched various initiatives over the past few years to increase diversity behind the camera, and Nielsen says it might just have a way to keep track of progress.
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Premium Content
05/18/2022
People
Parrot Analytics added Laurine Garaude as Partnerships Director (EMEA) and Grant Coveras Partnerships Director (North America).
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Premium Content
05/05/2022
Could Smart TVs Find the Fix for Search and Discovery?
Smart TVs are proving to be a powerful tool for consumers looking to access their favorite service and instruments for expanding reach and driving viewership on streamers looking to grow their market position.
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Premium Content
12/13/2021
Gracenote Predicts Investment Returns
Gracenote, the content solutions arm of Nielsen, introduced a content analytics tool Wednesday that forecasts potential future entertainment programming performance.
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Premium Content
11/22/2021
Nielsen Shifting National Measurement
Nielsen’s push to revolutionize and futureproof its audience measurement continues.