After the election, Elon Musk touted that his X platform, formerly Twitter, had reached an all-time usage high for the week. The social media platform, which Musk purchased in 2022, reported a 15.5% lift in new user signups on Election Day and a global all-time daily high of 942 million posts worldwide. A staunch supporter of Donald Trump and vocal critic of mainstream media, Musk greeted Trump’s election with a post declaring, “You are the media now.”

Just as the election was divisive, so are opinions of X. But OpenVault looked at data from broadband providers for Nov. 5 and found traffic to the social media site did indeed surge. From 8pm to midnight ET, it found a 91% increase in usage compared to average usage for the previous three Tuesdays. For the entire day, it was up 34%.

Of course, there are plenty of questions about whether X may lose users who don’t support Trump or Musk. Social media platform BlueSky has reported gaining nearly 700,000 new users in the past week, most from the U.S. It ranks as second behind Meta’s Threads as the top free app in social networking apps in the Apple Store. X appears in the free news app category and is ranked second, behind Reddit.

The Daily

Subscribe
Wednesday–February 25

FCC Takes a Swing at the State of Sports Broadcasting

The FCC wants to take a closer look at the existing live sports marketplace and how consumers—as well as local broadcast stations—are being impacted by it.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.