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Big Budgets, Big Gambles: Using Data to Increase the Odds of Producing a Hit

It can take a lot of dollar signs and risk to come up with a hit, but Parrot Analytics's Courtney Williams has ways of using data to increase success rates.

Direct Disruptors See Website Traffic Rise with TV Spend

The 50 direct-disruptor brands from the VAB's "Direct Impact: How TV Drives Outcomes for Direct-Disruptor Brands" 2018 Report collectively spent over $1.3bln on TV in 2017, a 98% increase YOY.

‘Narcos’ Season 3 Debuts With 29 Million Expressions

New measurements from LA-based data firm Parrot Analytics ranked the third season of Netflix drama “Narcos” as the most on-demand digital original series during its launch week (Sept 1-Sept 7), earning 29mln demand impressions over that time.

Cord-Cutters Hang on For Food

In a time when cutting the cord on cable is a more popular choice than ever, Food Network has emerged as the top draw for customers choosing to hang on to their subscriptions.

Potential Cord Cutters Don’t Want To Lose These Channels

Long Island-based Beta Research Corporation recently asked adults who indicated they are very interested in dropping their cable subscriptions to rate their interest in various digital basic/mid-sized/emerging cable networks.

Starz Leads Premiums in Total Series & Movies

Even with the top three premium cable channels -- HBO, Showtime and Starz -- all investing in original series, their catalogs consist primarily of movies.

Netflix Dominates Original SVOD Content

There's no question which SVOD player has the most original content. MediaBiz takes a look at how Hulu and Amazon stack up to Netflix's behemoth arsenal.

A Content Breakdown for Hulu’s JV Partners

These charts from MediaBiz examine the Hulu joint venture companies and the content they provide in relation to their ownership stake.
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