Comcast’s 2Q earnings report makes a case for why the focus should be on broadband vs video these days.
ABI Research forecasts that 4K flat panel TV shipments will surpass 102 million in 2018.
TVision Insights announced it has secured $11.5mln in funding led by Accomplice and Jump Capital. The company describes itself as
Netflix may have beat out HBO in Emmy nods last week, but not everything was stellar at the streamer in Q2. The company ended the quarter with 130mln subs (+5.2mln), 1mln below its projections of 6.2mln net
Cultural, political and societal events and trends can penetrate audiences’ relationship to content when that content is relevant.
Everyone’s content-crazy nowadays, but Discovery Channel rose above to be the most in demand basic network amongst cordcutters and non-subs.
It can take a lot of dollar signs and risk to come up with a hit, but Parrot Analytics's Courtney Williams has ways of using data to increase success rates.
The 50 direct-disruptor brands from the VAB's "Direct Impact: How TV Drives Outcomes for Direct-Disruptor Brands" 2018 Report collectively spent over $1.3bln on TV in 2017, a 98% increase YOY.