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Premium Content
03/27/2020
MAGNA Forecasts 12% Drop in Linear Ad Sales
MAGNA is predicting a V-shaped recovery for US advertising, and revising its media owners net advertising revenue forecasts for 2020 and 2021.
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Premium Content
07/11/2019
Running Rampant: Fraud in OTT Advertising
Fraudulent advertising is not except in the OTT world. Here’s how it affects platforms such as Netflix and Hulu.
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Premium Content
02/16/2018
Contextual Targeting Doubles Purchase Intent Among Hispanics
Contextual targeting in digital video ads can double purchase intent among Hispanic viewers, according to a joint study from MAGNA and Univision.