magna | Cablefax

Premium Content

06/17/2020

Ad Spend

Though the ad industry is starting to rebound, the coronavirus pandemic has still had significant effects.

By Cablefax Staff

Found in: magna / GroupM
Premium Content

03/27/2020

MAGNA Forecasts 12% Drop in Linear Ad Sales

MAGNA is predicting a V-shaped recovery for US advertising, and revising its media owners net advertising revenue forecasts for 2020 and 2021.

By Cablefax Staff

Found in: magna / advertising
Premium Content

07/11/2019

Running Rampant: Fraud in OTT Advertising

Fraudulent advertising is not except in the OTT world. Here’s how it affects platforms such as Netflix and Hulu.

By Cablefax Staff

Found in: magna / Hulu / Hearst / WarnerMedia / MadHive / The Hershey Company / Beachfront Media / AdLedger
Premium Content

02/16/2018

Contextual Targeting Doubles Purchase Intent Among Hispanics

Contextual targeting in digital video ads can double purchase intent among Hispanic viewers, according to a joint study from MAGNA and Univision.

By Cablefax Staff

Found in: magna / Marketing / Univision

THE SKINNY

The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

The latest in:
magna

Ad Spend

MAGNA Forecasts 12% Drop in Linear Ad Sales

Running Rampant: Fraud in OTT Advertising

Contextual Targeting Doubles Purchase Intent Among Hispanics

The Daily

Ratings