magna | Cablefax

Premium Content

12/21/2021

Nielsen Launches ONE Alpha

Nielsen will debut the Alpha version of its new cross-platform measurement solution at CES in January.

By Cablefax Staff

Found in: magna / Nielsen / Disney / CES
Premium Content

09/27/2021

Magna Ups Ad Spending Forecast

Local broadcast and cable TV is the only media sector that Magna projects will end 2021 with negative growth (down 4.7%).

By Cablefax Staff

Found in: magna / IPG / Vincent Letang
Premium Content

06/17/2020

Ad Spend

Though the ad industry is starting to rebound, the coronavirus pandemic has still had significant effects.

By Cablefax Staff

Found in: magna / GroupM
Premium Content

03/27/2020

MAGNA Forecasts 12% Drop in Linear Ad Sales

MAGNA is predicting a V-shaped recovery for US advertising, and revising its media owners net advertising revenue forecasts for 2020 and 2021.

By Cablefax Staff

Found in: magna / advertising
Premium Content

07/11/2019

Running Rampant: Fraud in OTT Advertising

Fraudulent advertising is not except in the OTT world. Here’s how it affects platforms such as Netflix and Hulu.

By Cablefax Staff

Found in: magna / Hulu / Hearst / WarnerMedia / MadHive / The Hershey Company / Beachfront Media / AdLedger
Premium Content

02/16/2018

Contextual Targeting Doubles Purchase Intent Among Hispanics

Contextual targeting in digital video ads can double purchase intent among Hispanic viewers, according to a joint study from MAGNA and Univision.

By Cablefax Staff

Found in: magna / Marketing / Univision

The Daily

Friday–July 1

Ready to Chime In: New AAPI Network Coming Soon

As the CEO of the National Diversity Coalition and National Asian American Coalition, Faith Bautista is always looking for ways to amplify the voices of the underrepresented. She believes it’s past time for an English-language Asian American network and is on a mission to bring network ChimeTV to the U.S.

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The latest in:
magna

Nielsen Launches ONE Alpha

Magna Ups Ad Spending Forecast

Ad Spend

MAGNA Forecasts 12% Drop in Linear Ad Sales

Running Rampant: Fraud in OTT Advertising

Contextual Targeting Doubles Purchase Intent Among Hispanics

The Daily

Ready to Chime In: New AAPI Network Coming Soon

Calendar

Most Powerful Women – 2022 Nominations Due: August 12

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