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07/11/2019

Running Rampant: Fraud in OTT Advertising

Fraudulent advertising is not except in the OTT world. Here’s how it affects platforms such as Netflix and Hulu.

By Cablefax Staff

Found in: magna / Hulu / Hearst / WarnerMedia / MadHive / The Hershey Company / Beachfront Media / AdLedger
Premium Content

02/16/2018

Contextual Targeting Doubles Purchase Intent Among Hispanics

Contextual targeting in digital video ads can double purchase intent among Hispanic viewers, according to a joint study from MAGNA and Univision.

By Cablefax Staff

Found in: magna / Marketing / Univision

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Running Rampant: Fraud in OTT Advertising

Contextual Targeting Doubles Purchase Intent Among Hispanics

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