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magna
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Premium Content
07/21/2025
DirecTV, MAGNA Dig Into the Benefits of Pause Ads
DirecTV and MAGNA Media Trials released a new study that digs into the opportunity that pause ads—ads that appear when a viewer pauses a program—presents to brands looking for a new way to reach consumers.
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Premium Content
03/28/2023
Ad Spend Slowed in 2H22, Mixed Signals Ahead
The rise of streamers will help the cross-platform national video ad market stabilize overall, but local TV may struggle this year following a record year in political ad spending.
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Premium Content
09/29/2022
MAGNA Ad Forecast
MAGNA predicts full-year U.S. media owner revenues will surpass $300 billion across all media for the first time, reaching $323 billion—9.8% above 2021 levels.
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Premium Content
12/21/2021
Nielsen Launches ONE Alpha
Nielsen will debut the Alpha version of its new cross-platform measurement solution at CES in January.
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Premium Content
09/27/2021
Magna Ups Ad Spending Forecast
Local broadcast and cable TV is the only media sector that Magna projects will end 2021 with negative growth (down 4.7%).
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Premium Content
06/17/2020
Ad Spend
Though the ad industry is starting to rebound, the coronavirus pandemic has still had significant effects.