The latest in:
Ad Sales
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Premium Content
02/12/2018
PyeongChang Olympics Ad Sales Surpass $900 Million
National ad sales for the PyeongChang 2018 Winter Olympics has surpassed $900mln, according to Dan Lovinger, evp, ad sales, NBC Sports Group.
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Premium Content
10/26/2017
Cable Ad Revenue Down Two Percent in September
Cable ad revenue was down 2% in September relative to the same month in 2016, according to new research from Standard Media Index.
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Premium Content
10/17/2017
Hammer Time: Video Advertising Bureau Explores THOR
The Video Advertising Bureau is exploring a new multitouch attribution measurement model to help nets showcase sales impact premium, multiscreen TV video advertising.
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10/10/2017
CFX Video: Talking Mobile with comScore’s Gian Fulgoni
Gian Fulgoni, comScore CEO/co-founder, knows all about adapting to new consumer behavior, but even he has been surprised by mobile’s advertising success.
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Premium Content
09/27/2017
NBCU and Target Tackle Advanced Advertising
NBCU is partnering with Target to make national television inventory available for self-serve programmatic buying.
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Premium Content
09/21/2017
Gracenote Partners for Interactive Ads
Nielsen-owned Gracenote has partnered with interactive TV ad providers Connekt and Ensequence to bring new interactive capabilities to linear TV ads and other programming.