The latest in:
MadHive
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Premium Content
06/13/2023
Madhive Scores Goldman Sachs Support
Goldman Sachs Asset Managementhas invested $300 million in CTV advertising software platform Madhive, whose clients include Fox, Scripps and TEGNA.
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Premium Content
01/11/2023
People
NBC Chairman Mark Lazarus announced Will Gonzalez will lead the company’s TV & Streaming organization. The new division is a merger of NBC’s research and decision sciences teams, which will help the company streamline its resources and understand audiences across platforms.
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10/07/2022
Executive Round Up: What’s the next step for more accurate audience measurement?
We asked executives in our industry what the next step is for more accurate audience measurement. Here’s what they had to say.
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Premium Content
06/15/2022
Advertising
Katz Media and MadHive teamed up to offer what they say is the largest local CTV marketplace for
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Premium Content
07/11/2019
Running Rampant: Fraud in OTT Advertising
Fraudulent advertising is not except in the OTT world. Here’s how it affects platforms such as Netflix and Hulu.
