Travis Hockersmith

10/07/2022

Executive Round Up: What’s the next step for more accurate audience measurement?

We asked executives in our industry what the next step is for more accurate audience measurement. Here’s what they had to say.

By Cablefax Staff

Found in: VAB / VIZIO / MadHive / Audience Measurement / Sean Cunningham / Travis Hockersmith / Adam Helfgott
Premium Content

01/12/2022

Smart TV Execs Investigate Future of Measurement

Smart TV manufacturers have found their way into nearly every corner of the industry, whether that is the creation of FAST channels, measurement enhancements and, of course, advertising. And while they’re

By Sara Winegardner

Found in: LG Ads / John Gee / Justin Evans / VIZIO / smart tvs / Comcast Advertising / Claudio Marcus / TVOT / Travis Hockersmith / Samsung Ads

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