Kantar | Cablefax

Premium Content

08/30/2019

Tennis Fans Trending Down

Tennis isn’t as popular of a sport as we all may think, with only 10% of the US population considering themselves avid pro tennis fans.

By Cablefax Staff

Found in: ESPN / US Open / ESPN2 / Kantar / tennis
Premium Content

08/27/2019

Younger Audiences Not as Excited About Football Season

With college football season underway and pro football just around the corner, research shows Millennial and Gen Z generations might not be the fans their parents are.

By Cablefax Staff

Found in: NCAA / Kantar / gen z / football / millennial
Premium Content

05/22/2019

TiVo Expands Viewership Data to Include Kantar, Drawbridge

TiVo’s TV Viewership Data product will expand to include Kantar ad occurrences and Drawbridge’s Identity Graph and demographic attributes.

By Cablefax Staff

Found in: TiVo / Ad Measurement / Kantar / Drawbridge

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Kantar

Tennis Fans Trending Down

Younger Audiences Not as Excited About Football Season

TiVo Expands Viewership Data to Include Kantar, Drawbridge

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