The latest in:
Kantar
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Premium Content
10/15/2020
Peacock Top New Streamer in Q3
NBCU ’s streaming service Peacock added more new subs than any other VOD service in 3Q, according to research from Kantar . Peacock added 17.2% of total new subs in Q3 (its first full quarter after launch)
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Premium Content
08/30/2019
Tennis Fans Trending Down
Tennis isn’t as popular of a sport as we all may think, with only 10% of the US population considering themselves avid pro tennis fans.
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Premium Content
08/27/2019
Younger Audiences Not as Excited About Football Season
With college football season underway and pro football just around the corner, research shows Millennial and Gen Z generations might not be the fans their parents are.
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Premium Content
05/22/2019
TiVo Expands Viewership Data to Include Kantar, Drawbridge
TiVo’s TV Viewership Data product will expand to include Kantar ad occurrences and Drawbridge’s Identity Graph and demographic attributes.