The latest in:
All signs point to this year being Serena Williams’ final U.S. Open, which was reflected in TV ratings.
MSG Networks will broadcast ATP and WTA tennis tournaments throughout August, starting with the Citi Open and Mubadala Silicon Valley Classic that both kick off Monday and run through Friday. The National Bank Open in Montreal and Canada takes place Aug. 8-11 and Cincnnati’s Western and Southern Open starts Aug. 15. and ends Aug. 19.
COVID Ratings: Sports Mostly Falls, News/Entertainment Rises in April
April marked the first full month with much of the country sheltering in place, with Nielsen numbers showing many are turning to TV.
Tennis Fans Trending Down
Tennis isn’t as popular of a sport as we all may think, with only 10% of the US population considering themselves avid pro tennis fans.