Dashboard 1-22-21
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— Schitt's Creek (@SchittsCreek) January 20, 2021
The sports world remembers Hall of Famer and civil rights activist Hank Aaron. pic.twitter.com/pP3yLkkxfT
— SportsCenter (@SportsCenter) January 22, 2021
Up Ahead
Jan 25-28: RealScreen Summit 2021
Feb 4-6: SCAD aTVfest
Feb 17: FCC Open Meeting
Feb 22-23: APTS Public Media Summit
March 2-3: NCTC SmartClicks Marketing & Video Series
March 16-20: SXSW Online
Research
➢ Total SVOD subscribers reached 233 million by the end of 2020, with much of the growth attributed to the COVID-19 pandemic.
➢ 41% of new HBO Max subscribers in the fourth quarter cited specific content as their key motivator for signing up, with “Wonder Woman 1984” cited as the key title for 1 in 5 subs.
➢ Netflix accounted for 7.4% of new SVOD subscribers in 4Q with challenges tied to price increases and the fallout from the release of “Cuties.”
(Source: Kantar)
Quotable
“You really have to slice and dice it. I don’t think Netflix will go to advertising anytime soon, and why should it? It doesn’t need to. On the other hand, Discovery+ is going to have a combination. There’s an ad-free version and an ad-based version, and I think there’s a place for advertising on the streaming platforms. There’s huge pent-up demand among advertisers to get out there. These platforms are more targeted. Sometimes it’s a much more fluid experience for advertising on streaming. There’s a strong future for AVOD and digital advertising in the space… I think it’s a huge growth opportunity and everybody is squarely focused on it, especially broadcasters.”
– Liberty Global CEO Mike Fries at NATPE talking the possibility of all streamers incorporating AVOD pricing plans
