The latest in:
Freewheel
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Premium Content
03/24/2026
Comcast Finds FAST Gains
Scripps’ pitch for its new sports FAST channel is that free content can still be premium TV programming.
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Premium Content
03/18/2026
Blockgraph’s Midterm Upgrade
It’s never too early to start getting ready for election season. CTV advertising data provider Blockgraph revealed new custom targeting features designed to accelerate political campaigns and election-related initiatives.
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Premium Content
01/14/2026
People
Former FCC Commissioner Nathan Simington, who stepped down from the agency last year, has been appointed Director of Policy & Strategy at defense connectivity tech firm Ericsson Federal.
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Premium Content
01/06/2026
CES Notes
NBCUniversal, along with Comcast’s FreeWheel, Newton Research and independent ad agency RPA, are partnering on a new approach to buying premium video on both linear and digital using agentic AI.
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Premium Content
10/23/2025
Advertising Advancements
Agencies and brands can buy targetable, biddable ads on linear TV for the first time via Comcast’s video ad platform, FreeWheel.
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Premium Content
10/07/2025
Comcast FreeWheel, Roku Expand Partnership
Roku and FreeWheel, Comcast’s ad tech platform, announced an expansion of their partnership.