The latest in:
Freewheel
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Premium Content
05/15/2025
ION’s Big Programmatic Play
Scripps will bring Freewheel , the adtech platform owned by Comcast , to ION , a new partnership that aims to increase access to advertising opportunities across women’s live sports programming on the
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Premium Content
05/05/2025
Fuse Debuts Ad Solutions Suite
Fuse Media unveiled a new comprehensive advertising platform to give brands custom solutions to amplify exposure.
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Premium Content
03/06/2025
FreeWheel, VideoAmp Collab for Attribution
Comcast’s ad tech company FreeWheel is joining forces with VideoAmp to integrate the media ratings firm’s advanced audience measurement and currency solutions into FreeWheel’s Strata platform.
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Premium Content
02/11/2025
Charter’s Kline to Retire
David Kline, EVP of Charter and President of Spectrum Reach, will retire in May following a 46-year career.
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Premium Content
01/08/2025
Universal Ads Partners Talk Platform’s Potential
Universal Ads’ early adopters took to CES to discuss how it’ll give media companies the ability to better compete against Big Tech.
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Premium Content
01/06/2025
Comcast, NBCU Ready for CES
As CES week gets underway, Comcast is celebrating with the unveiling of its new Universal Ads platform that’ll be rolled out sometime in 1Q25.