research

10/19/2021

Movies and Diversified Streaming Distribution Strategies

Parks Associates’ latest consumer research indicates interest in watching new films in a movie theater and through subscription OTT services has risen.

By Cablefax Guest Columnist

Found in: research / Parks Associates / Streaming / Movies / theatricals / Elizabeth Parks
Premium Content

12/04/2020

Representation Matters: Fewer Women, People of Color on TV

Nielsen released its first-ever report of the television media landscape’s progress and gaps in on-screen inclusion.

By Mollie Cahillane

Found in: Diversity / research / Nielsen / programmng. LGBTQ+
Premium Content

06/08/2020

Research

80% of US TV households have at least one internet-connected TV device, such as smart TVs, streaming devices/set-tops and connected video game consoles, reports Leichtman Research

By Cablefax Staff

Found in: Leichtman Research / research
Premium Content

01/21/2020

Majority of Marketers Use Advanced TV

OTT and connected TV was the most purchased type of advanced advertising in the past year, according to a survey of marketers from Comcast’s FreeWheel.

By Cablefax Staff

Found in: Marketing / ott / research / advanced TV
Premium Content

09/20/2019

Digesting a DirecTV Divestiture

A WSJ report that AT&T is indeed exploring ways to shave off DirecTV garnered plenty of reactions, most centering around whether a DISH-DirecTV union could receive the government’s blessing.

By Cablefax Staff

Found in: DirecTV / AT&T / research / DISH / New Street Research / Moody's / wsj
Premium Content

09/18/2019

Diversity Survey Stats

A few breakouts from the WICT and NAMIC biennial study, conducted with Mercer and underwritten by the Walter Kaitz Foundation…

By Cablefax Staff

Found in: Walter Kaitz Foundation / NAMIC / WICT / Mercer / Diversity / research

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Movies and Diversified Streaming Distribution Strategies

Representation Matters: Fewer Women, People of Color on TV

Majority of Marketers Use Advanced TV

Digesting a DirecTV Divestiture

Diversity Survey Stats

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