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Premium Content
01/21/2020
Majority of Marketers Use Advanced TV
OTT and connected TV was the most purchased type of advanced advertising in the past year, according to a survey of marketers from Comcast’s FreeWheel.
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Premium Content
09/20/2019
Digesting a DirecTV Divestiture
A WSJ report that AT&T is indeed exploring ways to shave off DirecTV garnered plenty of reactions, most centering around whether a DISH-DirecTV union could receive the government’s blessing.
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Premium Content
09/18/2019
Diversity Survey Stats
A few breakouts from the WICT and NAMIC biennial study, conducted with Mercer and underwritten by the Walter Kaitz Foundation…
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Premium Content
09/03/2019
Ease of Use, Show Availability Still Top Dogs for Consumers
When it comes to deciding on a streaming service, ease of navigation and favorite show availability drive consumers’ default TV decisions. That, according to the latest research from Hub, also in large part determines the success of new and existing services.
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Premium Content
08/30/2019
Amobee, 4C and Adobe Lead Cross-Channel Ad Pack
While cross-channel video advertising may be an emerging market, it’s already a crowded one. Research company Forrester dove into the market by examining 13 of the top providers in the category
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Premium Content
08/28/2019
Nielsen Reports Estimated US TV Homes for Upcoming Season
Plenty of folks still choose to watch content from the comfort of their living room. There are 120.6mln TV homes in the US for the 2019-20 TV season, according to Nielsen.