The latest in:
research
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10/19/2021
Movies and Diversified Streaming Distribution Strategies
Parks Associates’ latest consumer research indicates interest in watching new films in a movie theater and through subscription OTT services has risen.
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Premium Content
12/04/2020
Representation Matters: Fewer Women, People of Color on TV
Nielsen released its first-ever report of the television media landscape’s progress and gaps in on-screen inclusion.
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Premium Content
06/08/2020
Research
80% of US TV households have at least one internet-connected TV device, such as smart TVs, streaming devices/set-tops and connected video game consoles, reports Leichtman Research
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Premium Content
01/21/2020
Majority of Marketers Use Advanced TV
OTT and connected TV was the most purchased type of advanced advertising in the past year, according to a survey of marketers from Comcast’s FreeWheel.
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Premium Content
09/20/2019
Digesting a DirecTV Divestiture
A WSJ report that AT&T is indeed exploring ways to shave off DirecTV garnered plenty of reactions, most centering around whether a DISH-DirecTV union could receive the government’s blessing.
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Premium Content
09/18/2019
Diversity Survey Stats
A few breakouts from the WICT and NAMIC biennial study, conducted with Mercer and underwritten by the Walter Kaitz Foundation…
