Fresh from her first conference, we catch up with Jennifer Ball, who left Univision at the beginning of 2018 to head marketing for 61-year-old PromaxBDA.
TruTV continues to poke fun of itself as new viewers seek out the network during March Madness, with the net rolling out “truTV Awareness Month.”
Contextual targeting in digital video ads can double purchase intent among Hispanic viewers, according to a joint study from MAGNA and Univision.
Recently retired Scripps Nets pres John Lansing has signed on as the next CTAM pres/CEO.
Most of us haven’t thought of a Halloween costume quite yet, but the Hub Network is already busy planning for the holiday. It’s set to launch its first annual Halloween Bash airing October 26, which will feature a nationwide costume competition with celebrity hosts, presenters and musical acts.
Comic-Con became the must-attend event for cable programmers a few years ago, but is it still? Cable programmers like HGTV, USA Network and Travel Channel say yes.