The latest in:
Marketing
-
Premium Content
08/13/2018
PromaxBDA’s Marketing Chief Chats about Changing Media
Fresh from her first conference, we catch up with Jennifer Ball, who left Univision at the beginning of 2018 to head marketing for 61-year-old PromaxBDA.
-
03/13/2018
Here Comes truTV Awareness Month
TruTV continues to poke fun of itself as new viewers seek out the network during March Madness, with the net rolling out “truTV Awareness Month.”
-
Premium Content
02/16/2018
Contextual Targeting Doubles Purchase Intent Among Hispanics
Contextual targeting in digital video ads can double purchase intent among Hispanic viewers, according to a joint study from MAGNA and Univision.
-
10/09/2013
News Alert – Lansing Tapped as CTAM CEO
Recently retired Scripps Nets pres John Lansing has signed on as the next CTAM pres/CEO.
-
08/13/2013
Hub Network to Launch First Annual Halloween Bash
Most of us haven’t thought of a Halloween costume quite yet, but the Hub Network is already busy planning for the holiday. It’s set to launch its first annual Halloween Bash airing October 26, which will feature a nationwide costume competition with celebrity hosts, presenters and musical acts.
-
07/01/2013
Cable Programmers Say Appeal of Comic-Con Remains
Comic-Con became the must-attend event for cable programmers a few years ago, but is it still? Cable programmers like HGTV, USA Network and Travel Channel say yes.