The latest in:
Marketing
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Premium Content
04/24/2020
Marketing
Pay-as-you-go satellite offering Orby TV is rolling out its cheapest promo yet for customers. Starting
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Premium Content
01/21/2020
Majority of Marketers Use Advanced TV
OTT and connected TV was the most purchased type of advanced advertising in the past year, according to a survey of marketers from Comcast’s FreeWheel.
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Premium Content
08/13/2018
PromaxBDA’s Marketing Chief Chats about Changing Media
Fresh from her first conference, we catch up with Jennifer Ball, who left Univision at the beginning of 2018 to head marketing for 61-year-old PromaxBDA.
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03/13/2018
Here Comes truTV Awareness Month
TruTV continues to poke fun of itself as new viewers seek out the network during March Madness, with the net rolling out “truTV Awareness Month.”
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Premium Content
02/16/2018
Contextual Targeting Doubles Purchase Intent Among Hispanics
Contextual targeting in digital video ads can double purchase intent among Hispanic viewers, according to a joint study from MAGNA and Univision.
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10/09/2013
News Alert – Lansing Tapped as CTAM CEO
Recently retired Scripps Nets pres John Lansing has signed on as the next CTAM pres/CEO.