The latest in:
Marketing
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Premium Content
07/23/2021
Altice USA Kicks Off Optimum Rebrand
Altice USA is rebranding its mobile product from Altice Mobile, all part of a larger plan to align all Altice USA brands under the Optimum name.
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Premium Content
04/24/2020
Marketing
Pay-as-you-go satellite offering Orby TV is rolling out its cheapest promo yet for customers. Starting
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Premium Content
01/21/2020
Majority of Marketers Use Advanced TV
OTT and connected TV was the most purchased type of advanced advertising in the past year, according to a survey of marketers from Comcast’s FreeWheel.
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Premium Content
08/13/2018
PromaxBDA’s Marketing Chief Chats about Changing Media
Fresh from her first conference, we catch up with Jennifer Ball, who left Univision at the beginning of 2018 to head marketing for 61-year-old PromaxBDA.
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03/13/2018
Here Comes truTV Awareness Month
TruTV continues to poke fun of itself as new viewers seek out the network during March Madness, with the net rolling out “truTV Awareness Month.”
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Premium Content
02/16/2018
Contextual Targeting Doubles Purchase Intent Among Hispanics
Contextual targeting in digital video ads can double purchase intent among Hispanic viewers, according to a joint study from MAGNA and Univision.