The latest in:
Effectv
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   Premium Content04/11/2025 Comcast Advertising ChangesComcast Advertising is introducing a new Media Solutions unit to help streamline advertisers’ ability to access its media assets. 
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   Premium Content01/22/2025 Effectv’s At the WheelEffectv’s stepping on the gas when it comes to attribution for automotive advertisers across multiscreen TV. 
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   Premium Content10/03/2024 Consumers Choosing to Watch Games on TV vs In PersonIn the age of direct-to-consumer viewing options, bundles, mergers and the rise and fall of regional sports networks, the demand for live sports viewing is as high as ever. Effectv released a new report 
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   Premium Content10/03/2024 Operative Makes Key AddsCox Media, Effectv and Spectrum Reach have gone live on Operative’s AOS advertising management solution. AOS is a media platform that unifies and activates a company’s cross-platform data. 
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   Premium Content08/12/2024 Effectv Helping Out Political AdvertisersComcast Advertising’s ad sales arm Effectv is rolling out a suite of new, multiscreen TV advertising solutions built to assist political advertisers in connecting with voters and potential voters.