The latest in:
Disney Advertising
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Premium Content
07/31/2025
Disney Sports Advertising Volume Nears $4 Billion
Disney Advertising wrapped up its 2025-25 Upfront with some good news on the sports and streaming fronts.
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Premium Content
04/08/2025
Disney Advertising Maneuvers
Disney Advertising is looking to bolster its premium streaming inventory on a global scale.
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Premium Content
03/12/2025
Sports Streaming: Handicapping the Opportunities and Challenges
Sports has always been something special. And as live events increasingly make the shift to streaming, it opens up the world of one-to-one relationships.
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Premium Content
02/28/2025
Oscars Ad Inventory Sold Out
Ahead of the 97th running of the Oscars on Sunday, Disney Advertising announced it sold out advertising inventory for the event.
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Premium Content
06/13/2024
Disney Rolls Out Interactive Ad Formats
Disney continued the advertising frenzy Thursday by adding two new interactive “advergaming” formats.
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05/10/2024
Executive Round Up: How Priorities Have Changed for Advertisers
With upfront season upon us, we asked executives how advertisers’ priorities have changed over the past year as the linear and digital landscapes continue to evolve. Here’s what they had to say.