The latest in:
CTV
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Premium Content
06/12/2025
Streamers Search to Combat YouTube’s Momentum
Day 2 of the StreamTV Show magnified how much progress YouTube has made in the video space, while detailing how much room it still has to grow within CTV and FAST.
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Premium Content
05/12/2025
Introducing DISH AdvantEdge
Advertisers looking to buy DISH inventory can now do so using the provider’s new AdvantEdge platform. Using DISH’s first-party data and tech stack
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Premium Content
02/14/2025
Roku Rumble: Platform Revenue, Ads Carry Streamer into 2025
Roku’s stock surged as high as 15.91% when the market opened Friday morning following a positive earnings report for 4Q24. After the bell Thursday, Roku detailed a quarter that saw platform revenue eclipse $1 billion for the first time ever while penetration in the U.S. grew to over half of broadband households.
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Premium Content
10/18/2024
Political Ad Spend Skyrockets
September brought the heat when it came to political ad spend, and about a quarter of all political CTV ads in September were presidential according to Madhive data.
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Premium Content
09/06/2024
Fubo’s Triple Play
Fubo is introducing a new proprietary CTV ad format to boost its ad inventory, dubbing it “The Triple Play.
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Premium Content
08/13/2024
FreeWheel Targets CTV with New Solutions
FreeWheel rolled out a new performance suite of solutions made for activation on Beeswax, the company’s demand-side platform.