Cablefax Staff

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Digital Ad Rev Hits High of $32.7 Billion

Digital ad revenues grew 19% year-over-year in the first half of 2016, reaching a record high of $32.7 billion, according to the latest IAB Internet Advertising Revenue Report prepared by PwC US.

Posted in: Screenster

Trends in Digital Distribution: Investments, Acquisitions & OTT

Whether it’s investment in digital companies, going the direct-to-consumer route or partnerships with digital technology firms, traditional media companies are by now firmly entrenched in the digital media landscape.

Posted in: Distribution, Screenster

Nickelodeon’s Gen Z Insights: Reading, Writing & Coding

What do children ages 0-11 think about? You might be surprised to learn it, but terrorism, parents’ employment and school safety fall under the list of concerns for these little ones, according to Nickelodeon insights.

Posted in: Programming, Screenster

National Geographic Rebrands With New Tagline ‘Further’

National Geographic announced a major global rebrand Wednesday across the company’s media platforms, experiences and nonprofit organization centered around the new tagline “Further.”

Posted in: Programming

Seeking a Strong Point of View: Comedy Networks at NYTVF

What programming executives look for in a comedy show was the topic du jour at NYTVF’s opening panel at the festival in NYC Monday. The consensus: creator-driven content with a unique point of view is what’s turning their heads.

Posted in: Programming, Screenster

Sprout Survey: Parents Experience ‘Tech Shaming’ Regarding Screen Time

59% of parents experience “tech shaming,” or feeling judged by other parents over their kids’ screen time, according to a new survey from Spout.

Posted in: Programming, Screenster

Sling TV Adds NHL Net, Hallmark & Broadcast Channels

Sling TV announced Wednesday that NHL Network, Hallmark Channel and Hallmark Movies & Mysteries, and some broadcast channels are being added to its services.

Posted in: Distribution, Screenster

Magid Survey: 42% of U.S. Consumers Interested in VR

According to a new Frank N. Magid Associates’ annual Magid Media Futures survey, 42% of U.S. consumers ages 8-64 are very or somewhat interested in virtual reality.

Posted in: Technology

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