Post Archives: Cablefax Guest Columnist
It was a pleasure to attend the Cablefax Leaders Retreat earlier this month, and while I can’t reveal specific off-the-record discussions that occurred at the Ritz-Carlton at beautiful Amelia Island, FL, the experience got me thinking about three key areas that this industry must address: data, AI and privacy.
SCTE•ISBE and cable operators Comcast and Liberty Global want to extend the understanding of network equipment energy consumption as far as possible. The goal of the Adaptive Power Challenge is to spur development of new solutions to manage energy across broadband networks.
Cablefax Editorial Director Amy Maclean sat down with Publisher Michael Grebb to get the scoop on the Cablefax Leaders Retreat.
Full Duplex (FDX) DOCSIS technology dramatically changes the downstream-to-upstream ratio, with the capability of offering 5 Gbps simultaneously in both directions.
With the presence of such big brands and big budgets in the industry space, do traditional broadcasters still have a fighting chance of standing out?
Legacy data may provide a standardized measurement platform, but “data is advancing more quickly than our ability to transact on it,” Mike Rosen, NBCU’s evp, advanced advertising and platform sales, told attendees at NewBay Media’s Advanced Advertising conference in NYC Mon.
Advertisers are increasingly willing to experiment, whether it’s new 6-second ads that can work under certain conditions or going beyond traditional ad agencies to bundle internal media research with ad buys, said ARF pres/CEO Scott McDonald at the Advertising Research Council’s ConsumerxScience conference on Tuesday in NYC.
Measuring the popularity of content used to be relatively easy in the linear world but, despite there being exponentially more data than ever before, it’s in fact become more difficult as we’ve witnessed the rapid proliferation of distribution platforms in recent years.