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Technology
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Premium Content
01/07/2026
NBCU Zones in on ‘Immersive’ Viewing for Olympics, NBA
Peacock is all in on multiview, as it prepares to launch NBC Sports’ coverage of the Winter Olympics and NBA All-Star Weekend. But multiview for these major sports events won’t just be a splitscreen repackaging of multiple games.
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Premium Content
01/06/2026
CES Notes
NBCUniversal, along with Comcast’s FreeWheel, Newton Research and independent ad agency RPA, are partnering on a new approach to buying premium video on both linear and digital using agentic AI.
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Premium Content
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Premium Content
01/05/2026
Charter, Apple Offering ‘Front Row’ Viewing Soon
Charter is getting ready to embark on a partnership with Apple to provide a new way for fans to watch Lakers games. The “Spectrum Front Row in Apple Immersive,” which will let fans view events through
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Premium Content
12/22/2025
Spectrum Wars: Cable Loses Some, Maybe Wins Some
Cable has some concerns over a 6G memorandum issued late Friday by the White House—chiefly, that it doesn’t focus on WiFi.
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Premium Content
12/19/2025
VAB, Nielsen Squabble Over Big Data + Panel
The Video Advertising Bureau raised concerns about the accuracy and consistency of Nielsen’s Big Data + Panel measurement in a new report, but the ratings firm disputed VAB’s conclusions and the methodology behind the analysis.