The latest in:
S&P Global Market Intelligence
-
Premium Content
09/27/2023
S&P: Cable Ad Revenue at Lowest Since 2010
Considering the rise of ad-supported streaming services combined with continued cord-cutting, it’s no surprise an S&P Global Market Intelligence report found gross advertising revenue in cable fell to $23.6 billion in 2022. That’s the lowest mark since 2010 and a 3.4% decrease YOY.
-
Premium Content
07/08/2022
S&P Looks at Sports Viewership
An S&P Global Market Intelligence survey found 53% of U.S. households watched football in 2021 with a big gap ahead of second-ranked baseball at 33%.
-
Premium Content
05/10/2022
Kagan Sees Cable Keeping Broadband Lead
Kagan, the media research unit of S&P Global Market Intelligence, forecasts that U.S. residential broadband subscriptions should top 122 million by year-end.
