The latest in:
NBCUniversal
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Premium Content
05/15/2024
Crickets: Industry Left In Dark When It Comes to Sports Streaming JV
We’ve now seen the upfront presentations from Fox, Disney and Warner Bros Discovery, and the partners behind a sports streaming jv set to launch this fall failed to offer any new information on the product during the glitzy showcases.
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Premium Content
05/14/2024
Nielsen Rolls Out Convergent TV Viewing Gauge
Nielsen launched a new multiplatform gauge looking at the media consumption across broadcast, cable and streaming, aggregated and ranked by media company.
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Premium Content
05/13/2024
NBCU, Fox Kick Off Slate of Upfronts
The day began with Jimmy Fallon singing “We need to sell ads for our lineups,” and ended with Fox “sparing no expense” to woo advertisers. That can only indicate one thing: the upfronts are here.
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Premium Content
05/13/2024
Upfront Announcements
Both NBCUniversal and Fox trickled in announcements throughout their presentations.
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Premium Content
05/09/2024
NBC Affils Olympic Win
In a first, NBCUniversal will provide NBC affiliates with local news cut-ins within the Paris Olympic Games daytime coverage, allowing stations to promote their local news.
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Premium Content
05/06/2024
NBCUniversal, Instacart Expand Ad Opportunities
NBCUniversal and Instacart are expanding their working relationship to make it easier for consumer packaged goods advertisers to reach strategic audiences.