The latest in:
Horowitz Research
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Premium Content
03/24/2025
Filling the Gap: Comercio TV Ready for Spectrum Rollout
Come April 15, Comercio TV will become available nationwide through Spectrum’s Spanish TV tiers including TV Stream Latino and Mi Plan Latino.
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Premium Content
03/24/2025
Reaching LGBTQIA+ Audiences
Horowitz Research’s annual “State of Media, Entertainment, and Tech: Focus LGBTQIA+” study showed that LGBTQIA+ consumers are among those more likely to engage with interactive and targeted ads.
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Premium Content
07/09/2024
Horowitz Finds Black Viewers Want Black-Focused Content
Horowitz Research found that culturally relevant content plays a major role in which platforms Black content users utilize.
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Premium Content
05/28/2024
Venu Sports Set to Impact MVPD Subs, Horowitz Finds
The imminent Venu Sports service will surely affect how viewers allocate their TV/streaming budget, and a new Horowitz Research study reveals that 42% of sports viewers 18+ say they would likely subscribe to the ESPN, Fox and Warner Bros. Discovery jv when it’s released.
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Premium Content
03/18/2024
Horowitz Finds Rise in Free OTT Usage in Report
Free is hard to beat, and for TV viewers it’s free OTT services that are making a rise in popularity amid mounting subscription costs.
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Premium Content
05/17/2023
Deals
Consulting firm M/A/R/C Research has acquired Horowitz Research, the firm founded by Howard Horowitz in 1985 that has built a name for itself providing cultural insights on America’s Black, Latinx, Asian, LGBTQIA+, Gen Z and Gen Alpha audiences.