The latest in:
Horowitz Research
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Premium Content
05/17/2023
Deals
Consulting firm M/A/R/C Research has acquired Horowitz Research, the firm founded by Howard Horowitz in 1985 that has built a name for itself providing cultural insights on America’s Black, Latinx, Asian, LGBTQIA+, Gen Z and Gen Alpha audiences.
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Premium Content
02/07/2023
Stream is Not Quite the Dream
Streaming was mentioned several times during the FCC’s Diversity Symposium, with Commissioner Geoffrey Starks giving it a shout-out in opening remarks.
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Premium Content
02/15/2022
Multicultural Audiences Embrace Antennas
Horowitz Research’s State of OTA 2021 study found 21% of Black and 33% of Latinx and Asian cord-cutters use an OTA antenna, translating to 2.5 million Black, 5.7 million Latinx and 2.3 Million Asian adults.
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07/30/2021
Dashboard 07-30-21
Twitter Hits Bob Odenkirk is the hardest working nice guy in the business. A staggering, humble talent who it seems, can do anything. Wishing him speedy recovery, and love to his family ❤️❤️❤️ https://t.co/FUDPi8g0Jx — Seth Green (@SethGreen) July 29, 2021 I wish “accepting cookies” actually involved real cookies. — Susan Orlean (@susanorlean) July 27, […]
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Premium Content
07/19/2021
AVOD Catching Up to SVOD in Usage
While SVODs maintain 74% of the TV content viewer pie, AVODs are catching up.
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Premium Content
12/11/2018
Asian American Viewers Transforming How We Watch
Horowitz Research found that Asian American viewers are largely leading the change in TV viewing habits.
