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Adriana Waterston
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   Premium Content10/22/2025 Reaching Gen ZAs we await the upcoming book “Gen Z AF” from longtime media exec Jacqueline Hernández and Horowitz Research EVP Adriana Waterston, we’ll settle for some tidbits from their panel during NAMIC’s annual conference. 
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   Premium Content05/17/2023 DealsConsulting firm M/A/R/C Research has acquired Horowitz Research, the firm founded by Howard Horowitz in 1985 that has built a name for itself providing cultural insights on America’s Black, Latinx, Asian, LGBTQIA+, Gen Z and Gen Alpha audiences. 
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   Premium Content02/07/2023 Stream is Not Quite the DreamStreaming was mentioned several times during the FCC’s Diversity Symposium, with Commissioner Geoffrey Starks giving it a shout-out in opening remarks.