The latest in:
Advanced advertising
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Premium Content
03/19/2019
NBCU, Sky Expand AdSmart
NBCUniversal and Sky are expanding AdSmart, a global offering that unifies both companies advanced advertising capabilities.
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Premium Content
02/22/2019
Nielsen Innovating Addressable Ads on Smart TVs
Nielsen launched a new technology, product and commercial initiative that will focus on expanding and innovating addressable advertising for Smart TVs.
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Premium Content
02/13/2019
Nielsen and Freewheel Expand Partnership
Nielsen and Freewheel are building out their partnership to include the Nielsen Data Management Platform.
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Premium Content
04/06/2018
Altice, NBC, Nielsen Introduce Advanced Advertising Tools
Altice USA launched advanced advertising and data business a4 Thursday, which promises to deliver audience-based multiscreen advertising solutions to advertisers and MVPD partners.
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Premium Content
03/28/2018
TV Legacy Systems Holding Back Advanced Advertising Efforts?
Legacy data may provide a standardized measurement platform, but “data is advancing more quickly than our ability to transact on it,” Mike Rosen, NBCU’s evp, advanced advertising and platform sales, told attendees at NewBay Media’s Advanced Advertising conference in NYC Mon.