The latest in:
Advanced advertising
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Premium Content
11/16/2021
Discovery Doubles Down on Advanced Ads
Discovery Advertising Sales revealed a suite of advanced advertising products Monday designed to drive higher engagement and reach younger demographics across discovery+ and Discovery Go.
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Premium Content
09/28/2021
ViacomCBS, VideoAmp Partner on Advertising
ViacomCBS partnered with software and data platform VideoAmp on a new way to plan, transact and measure national media campaigns.
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Premium Content
03/19/2019
NBCU, Sky Expand AdSmart
NBCUniversal and Sky are expanding AdSmart, a global offering that unifies both companies advanced advertising capabilities.
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Premium Content
02/22/2019
Nielsen Innovating Addressable Ads on Smart TVs
Nielsen launched a new technology, product and commercial initiative that will focus on expanding and innovating addressable advertising for Smart TVs.
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Premium Content
02/13/2019
Nielsen and Freewheel Expand Partnership
Nielsen and Freewheel are building out their partnership to include the Nielsen Data Management Platform.
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Premium Content
04/06/2018
Altice, NBC, Nielsen Introduce Advanced Advertising Tools
Altice USA launched advanced advertising and data business a4 Thursday, which promises to deliver audience-based multiscreen advertising solutions to advertisers and MVPD partners.