The latest in:
Parks Associates
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Premium Content
08/25/2025
Can Consolidation (& Smart TVs) Solve the Content Discovery Problem?
It’s no secret that one of the problems facing TV viewers is that it’s become difficult for them to find content and/or know when a program is on.
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Premium Content
05/30/2025
CTV’s Shoppable Ads Era
Fubo is adding pause ads to its programmatic marketplace, becoming the first CTV platform to allow advertisers to bid on this ad format.
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Premium Content
10/10/2024
Commercial Power: Use of AVOD Rises as SVOD Costs Grow
There is a myriad of reasons why streaming has skyrocketed over the past decade, but in recent years, the rise of ad-supported viewing has been a primary catalyst in growth.
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Premium Content
07/09/2024
Parks Unveils Broadband Market Tracker
Parks Associates is introducing a new annual research subscription service that highlights over 25 market leaders in the U.S. and Canadian residential internet service markets.
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Premium Content
09/14/2023
Card Swipe: The Cross-Platform Evolution of Shoppable Content
The world of shoppable content is evolving by the day, but with more video options available than ever before, there’s still a struggle to encourage alignment between programming being shown to consumers and the products being pushed their way.
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Premium Content
04/05/2023
Spending on OTT Services Declines
The adoption of OTT subscriptions has increased 22% from the beginning of 2017 to 3Q22, according to recent research from Parks Associates. That coincides with a 29% drop in the adoption of traditional TV services.