The latest in:
Jimmy Pitaro
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Premium Content
08/17/2023
ESPN’s DTC Blueprint Not Ideal
Disney CEO Bob Iger and ESPN President Jimmy Pitaro have been clear with their intentions to take ESPN to DTC, and LightShed Partners sees two potential routes the network can set forth on
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Premium Content
07/27/2023
Women Sports-Focused ‘SportsCenter’ Coming to ESPN
To bring more coverage to women’s sports, Disney Advertising and Ally Financial created two new “SportsCenter” takeovers that’ll focus on big moments in women’s sports.
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Premium Content
07/25/2023
ESPN Won’t Leave Linear Behind
ESPN President Jimmy Pitaro once again made it clear it’s not “if,” but “when” for the transition of the network’s flagship channels to a direct-to-consumer model, but that doesn’t mean there won’t be anything left for linear audiences.
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Premium Content
07/24/2023
Disney, ESPN Turn to Leagues
Disney is rumored to be looking for a potential strategic partner for ESPN in the network’s migration away from linear cable, and it could be working with the sports leagues themselves to keep the process moving.
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Premium Content
06/21/2023
ESPN Marketing Head Exits
After 20 years at ESPN, EVP of Marketing Laura Gentile has decided to leave to start her own business. With her departure, Tina Thornton is being promoted to EVP, Creative Studio and Marketing.
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Premium Content
02/08/2023
Iger Restructure Puts Creativity Front and Center
Investors and Mouseketeers alike held their breath Wednesday afternoon as Bob Iger spoke on the company’s 1Q23 earnings call, addressing shareholders and fans for the first time since he returned to Disney in November.
