Rita Ferro

Eye-catching, bar-raising brand activations across multiple screens and live events are all part of the magical mix Ferro fosters to create business that benefits both Disney and its ad partners. A collegial and strategic executive, she led her team to wrap negotiations for the Disney Kids upfront with pricing and dollars up over the prior year, moving earlier and more quickly than ever. Ferro keenly understands the multiplatform business that’s the norm in media today, and she continually stretches boundaries such as her recent development of social media and sales around the new “Disney LOL” app bundle. “The ad sales organizations within many cable networks have women in leadership roles and they themselves are doing a tremendous job of elevating the next generation of woman leaders,” she notes.

Honored For: