It was up to Ferro to ensure the launch of Disney+’s ad-supported tier was a success, and she came through. More than 100 domestic launch partners were committed on day one, and more than 50% of new Disney+ subscribers are making the ad-supported option their tier of choice. Her eyes are now on expanding the tier internationally by the close of 2023. With that expansion also come more options for advertisers with Disney working to expand its targeting capabilities and programmatic inventory.
“I look at my daughter, a Gen Zer, and admire the incredible confidence she’s built for herself. Her generation leads with an open mind and a belief that everyone is worthy and deserves to be seen. They inspire me.”
What inspired you to pursue a leadership role? Growing up as the daughter of two Cuban parents who were small business owners and had to rebuild their lives in the U.S., I had a first row seat to understanding that your team and employees are family and their wellness and ability to thrive was foundational to our success. My family taught me the lessons of good management and prioritizing your team. Being the eldest of four siblings, and always around a large group of cousins, I naturally inherited traits and characteristics that shaped my leadership abilities and I believe ultimately led me to where I am today. The importance of saying yes, running towards new opportunities and importance to have the ability to do many things at once: being a mom AND having a career, being Latina AND a business leader, having a career AND investing in giving back. I’ve enjoyed a variety of different roles, in different regions of the world and of the company, and had the opportunity to work with many thoughtful leaders in my 25+ years with the company, with each experience preparing me for the next.
