Rita Ferro

Ferro is behind some of the industry’s most innovative approaches to advertising, including Gateway Shop, an end-to-end shoppable TV ad experience; Disney’s award-winning Clean Room Technology, reaching 140-plus brands; and automated self-service via Disney Campaign Manager. Last year Ferro, who now oversees global responsibilities across the company’s entire ad-supported portfolio, with her team introduced Disney+ with Ads, currently favored by more than 50% of Disney+ subscribers. No wonder Disney’s upfront commitments last year were in line with the prior year’s record-breaking $9 billion.

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