As always, Rice’s forward-focused distribution strategy targeting African- American adults has helped bolster TV One’s continued growth, even throughout its brand refresh earlier this year. Although she has negotiated deals with MVPDs that have helped maximize TV One’s distribution across mobile, linear, and nonlinear platforms, Rice still believes the Internet is the technology that will benefit the industry the most in the coming year, thanks to connected devices, appliances and wearables. Asked which TV shows best embrace diversity, Rice says “Grey’s Anatomy,” “Scandal,” “How To Get Away With Murder,” “American Crime Story” and “Modern Family” are among series that “show fresh perspectives on human relationships and the complexities of the human condition.”
