Rita Ferro

Disney Media delivered 33 billion audience impressions last year, and 2016 is shaping up to be another powerhouse opportunity for Ferro to connect appropriate brands with the company’s massive audience. Ferro continues to elevate the bar on Disney’s sales and marketing activations on screen, online and for live events. Recent innovations include using more Disney talent as social influencers, offering more custom co-branded content and expanding audiences, including millennials and young moms. Ferro also has her eye fixed on the technology that’s helping drive advertising forward. “To have true dynamic advertising insertion will transform cable and allow advertisers to deliver specific customized messages to unique viewers just as we are doing today across our digital platforms,” she says.

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