The latest in:
Strata
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Premium Content
09/20/2021
Strategus Move for Strata
CTV advertising company Strategus and FreeWheel reached a deal for the former to be integrated into FreeWheel’s Strata system.
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Premium Content
03/30/2021
Vevo Links Up with FreeWheel
Music video platform Vevo has integrated with FreeWheel, A Comcast Company’s Strata platform.
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Premium Content
03/10/2021
On the Ad Front
Discovery is combining its sports offering with its entertainment portfolio in a single proposition across its 200 international markets. The move gives brand partners the opportunity to access all of Discovery’s content, on all of its platforms, across every global market, through one central buying point. It’s an especially noteworthy change as move toward back-to-back […]
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Premium Content
04/10/2019
FreeWheel Brings Additional Automation to Local TV Advertising
FreeWheel’s advertising division has released enhancements to its Strata platform allowing for additional automation to advertising on local TV.