The latest in:
Marketing
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Premium Content
06/13/2025
DirecTV Wants to Be Viewed as a Streaming Company
Video distributors have been forced to adapt to a declining subscriber base, and for DirecTV, that evolution involves getting consumers to view it as a different company than it was 5-10 years ago.
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Premium Content
01/17/2025
Time’s up? Countdown to the TikTok Ban Begins
A major social media platform may say goodbye to the U.S. this weekend. The Supreme Court on Friday rejected an appeal from TikTok regarding a law that would effectively ban the app in the U.S. on Sunday
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Premium Content
12/15/2021
Marketing
Sirius XM and Discovery are teaming up to bring discovery+ to more consumers. Eligible new and existing subscribers to SiriusXM’s Platinum VIP plan will be able to activate a complimentary
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Premium Content
07/23/2021
Altice USA Kicks Off Optimum Rebrand
Altice USA is rebranding its mobile product from Altice Mobile, all part of a larger plan to align all Altice USA brands under the Optimum name.
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Premium Content
04/24/2020
Marketing
Pay-as-you-go satellite offering Orby TV is rolling out its cheapest promo yet for customers. Starting
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Premium Content
01/21/2020
Majority of Marketers Use Advanced TV
OTT and connected TV was the most purchased type of advanced advertising in the past year, according to a survey of marketers from Comcast’s FreeWheel.