The latest in:
March Madness
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03/26/2021
Dashboard 3-26-21
Tweet Tweet Charging $30 extra for streaming a movie is not the right long-term strategy — build consumer love and engagement and move overall pricing up SVOD > PVOD https://t.co/waZblz389s — Rich Greenfield, LightShed (@RichLightShed) March 25, 2021 We are one day away from the #Sweet16, people! The madness is almost back in #Indy. #MayorofMarch […]
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03/25/2021
Execs Talk March Madness Fails
We asked some folks across the industry about their most groan-worthy March Madness moments. Here’s what they had to say.
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Premium Content
03/25/2021
Fox News, TBS Top Ratings Chart
March Madness came in like a lion, pushing TBS to the #2 spot last week in primetime viewers among ad-supported cable.
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Premium Content
03/23/2021
How’s Your Bracket?
The 2021 NCAA Men’s Tournament has featured multiple upsets in the first two rounds, so ESPN is opening a Tournament Challenge Second Chance game.
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03/19/2021
Dashboard 3-19-21
Tweet Tweet Today marks 42 years since the U.S. House went on TV (Day One of C-SPAN).Of the first nine speakers on March 19, 1979 — during an opening span of ten minutes — five House members wore three-piece suits. Here are four of them: pic.twitter.com/2ddLSizhuN — Howard Mortman (@HowardMortman) March 19, 2021 Today marks […]
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Premium Content
03/19/2021
March Madness Scores Big
Thursday night’s First Four Men’s NCAA Division 1 games delivered a gross audience of 7.6 million viewers across TBS, truTV, NCAA March Madness Live and TV Everywhere platforms. TBS and truTV’s telecasts were up 36% vs 2019, with an average of 7.3 million viewers based on Nielsen Fast Nationals. Those numbers are projected to increase […]