The latest in:
Executive Round Up: What Makes March Madness the Spectacle It is Today?
We asked executives in our industry what makes March Madness the spectacle it is today. Here’s what they had to say.
CBS Sports and Warner Bros. Discovery Sports combined for the most-watched first round of the NCAA men’s basketball tournament ever. On Thursday and Friday, TBS, CBS, TNT, truTV and the March Madness Live app had a total audience delivery of 9.2 million viewers. Coverage of Friday’s games averaged 9.3 million total viewers across platforms, the most-watched Friday first-round slate ever.
Let the Madness Begin
The brackets have been revealed and fans are making their picks for this year’s NCAA men’s and women’s tournaments. The men’s tournament will have all of its games broadcast across TBS, CBS, TNT and truTV and the NCAA March Madness Live app.
Twitter Hits Team CODA created a profoundly beautiful movie, a story of hope and heart that celebrates our differences. Congratulations to the producers, @SianHeder, @TroyKotsur, @MarleeMatlin, @EmiliaJonesy, @DanielNDurant, @EugenioDerbez, and all involved in these historic wins! #CODAfilm pic.twitter.com/s9ebnPaYl1 — Tim Cook (@tim_cook) March 28, 2022 Mascots are bringing the energy in NOLA 😂 #MFinalFour #MarchMadness […]
Final Four Frenzy
As we enter this year’s Final Four, CBS and the T-Nets averaged 9.12 million viewers through the first two rounds of the men’s NCAA Tournament—the highest in the last five years. However, viewership was
Tweet Tweet Charging $30 extra for streaming a movie is not the right long-term strategy — build consumer love and engagement and move overall pricing up SVOD > PVOD https://t.co/waZblz389s — Rich Greenfield, LightShed (@RichLightShed) March 25, 2021 We are one day away from the #Sweet16, people! The madness is almost back in #Indy. #MayorofMarch […]